How To Build A Personal Brand On LinkedIn

LinkedIn has become a great social media channel to engage with other brands and professionals across a wide range of industries – especially for B2B (business to business) companies. But more recently, the platform has also become a popular way for industry experts to build a personal brand.

Personal branding is the strategy of creating a brand around a person rather than a physical business and involves showcasing who you are as an individual. When it comes to your branding strategy, LinkedIn can be used as an effective platform to share knowledge and opinions on industry topics – all of which helps to position you as an expert in your sector.

On top of this, LinkedIn can also be used to connect and build relationships with other influential business professionals and stand out from the crowd. When utilised correctly, LinkedIn can be a personal brand game changer. Please keep reading to find out how you can be a part of it.

Build A Network

LinkedIn is a place for business professionals, so the first step in establishing your presence should be building your network. Connect with colleagues, clients, industry leaders, people that you’ve met at networking events, or other professionals that are in your industry. If you’re trying to connect with someone you haven’t yet met, it could be a good idea to add a personal note to introduce yourself so that they will be more likely to accept.

Conversations & Engagement

When done well, social media is all about community and engagement – which means it’s just as essential to take part in other people’s conversations as it is to start your own. If you spot people discussing a topic that interests you or you are knowledgeable about, why not leave a comment to offer your opinion. Not only will this get your name in front of their connections too, but they’ll likely return the favour on your conversation starters. Furthermore, if the topic is linked to your professional sector, it can help to position you as an expert in the field.

Be Personal

With the continually crowded timelines on social media, as more and more people join the networks, what people do appreciate is someone honest. People relate to people, and sharing your experiences and snippets of something genuine will help people connect with you and stand out from the rest of the LinkedIn noise.

Keep It Consistent

If you’ve heard HC Media Group talk about how to be successful on social media before, then you know that consistency is the key. The same rule applies whether you’re promoting your business or yourself as a person. Building any brand takes lots of time and effort, and regularly posting will mean that people will notice you. On top of this, LinkedIn’s algorithm favours those who post regularly, so being consistent is a double win.


When it comes to being one of the top dogs in your sector, LinkedIn is a crucial tool to get there. Invest some time and energy into building a network, sharing unique content, and engaging in conversations. Before long, you will connect with many other engaged professionals seeking to share ideas and interact.

If you’re interested in learning more about building a personal brand on LinkedIn to help promote yourself, your business or make more leads, then contact us today to find out about our LinkedIn marketing services.

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