Why is marketing on Google so important?

What was the last time you felt curious about something? Maybe you were watching the latest Netflix documentary. Perhaps you were arguing with your friends about the last time England won the World Cup. What did you do when that happened? You probably took your phone out of your pocket and googled it.

When someone is curious about your business, your products and services, that’s what they’ll do too. We’re living in a digital age. So, prospective customers will expect to find a website and social media presence. Online presence is going to be linked to the legitimacy of your business. So, customers will research you online, and they’ll probably use Google.

There’s no doubt Google is the most popular search engine platform. According to Google itself, 90% of Internet users have some form of interaction with Google Display Network sites. Thus, whether you are a business owner who is starting out or an established one, Google should be an integral part of your digital marketing strategy.

The Benefits of Marketing on Google

With digital marketing techniques, you can reach a global audience in a cost-effective, scalable and measurable way. By doing marketing on Google, you will:

  • Reach out to potential customers anywhere in the world. No geographical boundaries

  • Build brand awareness

  • Know what your prospects are exactly looking for and interact with them

  • Guarantee the personalisation of your marketing campaign. Targeting the right audience is easier with Google.

  • Save money. Reach more customers for less

  • Easily monitor responses to your marketing campaign efforts

  • Generate sales from search, display, video, shopping and smart ads.

By doing marketing on Google, you can also improve your website traffic. That means you’ll increase the number of people who visit your website. With the right online marketing strategies on Google, small and medium businesses can compete against the giants.

With the help of Google’s data analysis and refinement tools, you can target the most suitable customers. Even with a limited budget, a creative campaign on Google can be effective at reaching customers at each stage of the purchasing cycle. Every step of the way, they’ll be exposed to your brand. This means you’ll be spending your money effectively and potentially getting a higher rate of return on your online marketing investment as a result.

To achieve this, your marketing strategy should consider several factors, such as what Google users are searching for, when they are searching, and what ad copy would be the most compelling. If done well, a marketing campaign on Google can increase conversions and sales for your business by targeting those individuals who are ready to make a purchase.

If you are interested in marketing on Google but don't know where to begin, Christopher Clowes is here to assist you. An accomplished Marketer and Co-Founder of Award-Winning Digital Marketing Agency HC Media Group, Christopher has the key industry knowledge to elevate your business marketing. You can find Christopher often sharing valuable industry knowledge with fellow business owners and entrepreneurs.

Over the years, he has contributed to the effective implementation of national and international campaigns. Want to learn how to invest wisely in the growth of your business? Don't hesitate to book your FREE 30-Minute Marketing Consultation with Christopher Clowes.

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